Provision of Services in the Field of Social Media

Item Description:

The European Investment Fund (EIF) is launching a Call for Tenders (open procedure) with the aim of awarding a Framework Agreement to Multiple Service Providers (according to the requirements specified in the Terms of Reference) for the provision of services in the field of social media.

Purpose of the Call for Tenders

The EIF carries out its SME risk financing activities through an extensive network of partners, including mandators (such as the EC, EIB and national/regional authorities) – mandators and financial intermediaries (such as banks, financial institutions, equity and debt funds, and others).

In this context, and to fulfil the objectives of open and transparent communications towards all of its stakeholders, the EIF aims to deliver targeted, impactful and relatable marketing messages across offline and online channels. These include, but are not limited to, digital marketing, print marketing, websites, apps, events and conferences. In designing content for these media, it foresees the development of a wide range of collateral including short films, brochures, presentations, online and social media content.

In this respect, the EIF has defined a series of long-term communication and visibility objectives including:

• promoting the benefits of financial instruments as an effective tool for SME financing;
• promoting the various mandates and funds managed and/or advised by the EIF;
• showcasing EIF’s expertise and dedication to SME financing;
• showcasing how EIF’s involvement in the market has improved access to finance for businesses at every stage of development;
• promoting the case for investing in the European private equity markets;
• increasing SME awareness and understanding the different financing options supported by the EU and the EIF;
• publicising the positive impact of the EU, including the goals and the related financing supported through the thematically focussed InvestEU programme and other initiatives;
• informing stakeholders in the ecosystem as well as EU citizens more generally about the benefits of the EIF as an organisation (who we are and what we do/ brand awareness).

EIF’s major audiences for marketing communication include:

• mandators, shareholders, prospective investors
• financial intermediaries: banks and private equity funds across Europe
• European SME associations and influencers
• European SMEs and EU Citizens

Driven by trends and market expectations in today’s digital world, the EIF has been committed to building a strong online presence that covers, among others, social media. Currently the EIF is present on LinkedIn, Twitter, Instagram, Medium and YouTube – which represent a key part of the EIF’s digital journey. It is against this backdrop that the EIF is launching a Call for Tenders for the provision of services for Social Media Advisory, Content Creation and Production.

In working with the EIF Marketing Division, Service Providers shall contribute to the creation and delivery of audience-specific social media campaigns from conceptualisation, strategy development, content creation & production, paid promotion, analytics, reporting and community management. Deliverables should always reflect the EIF’s values and help promote in the best way the work the EIF and the EU do in making financing available to SMEs in Europe.

Further questions related to this Procurement procedure or this document shall be logged on eTendering. Answers will be provided through the same means.

If you wish to participate to this Call for Tenders, please submit your tender through e-Submission (see Appendix 1 for more details) by Friday, the 9th of September, 2022 – 14:00 CET

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