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Creative content for social media on ethical recruitment for employers of migrant domestic workers in Hong Kong Special Administrative Region, China

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Item Details:

  • Organisation: International Organization for Migration
  • Reference Number: CFCV-2002
  • Published: 21 May 2020
  • Deadline: 05 Jun 2020
  • Time zone: Local time
  • City: Hong Kong
  • Country: China (Hong Kong)
  • Expires: This ad has expired

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  • Item listed by: on 2020-05-25

    Item Description:

    The International Organization for Migration (IOM) is looking for Content Producer to develop creative content for social media on ethical recruitment for employers of migrant domestic workers in Hong Kong Special Administrative Region, China.

    Background

    Established in 1951, International Organization for Migration (IOM) is the leading inter-governmental organization in the field of migration and works closely with governmental, intergovernmental and non- governmental partners. IOM is dedicated to promoting humane and orderly migration for the benefit of all. It does so by providing services and advice to governments and migrants. In 2016, IOM has joined the United Nations and becomes the UN Migration Agency.

    In Hong Kong Special Administrative Region, China (hereafter referred to as Hong Kong), the number of business operations continues to grow rapidly, leading to increased employment opportunities for the local population. In order to enable both men and women to enter the workforce, the society in Hong Kong heavily depends on employing migrant domestic workers (MDWs) to take care of children and to meet the demand for elderly care. Hong Kong currently has about 400,00 MDWs, mostly from the Philippines and Indonesia. While many of them have had a good migration experience, a recent study1 has shown that MDWs in Hong Kong are vulnerable to exploitation, and frequently subjected to a range of unethical recruitment and abusive employment practices by recruitment agencies in both countries of origin and Hong Kong.

    IOM believes that the employers of MDWs can be change agents to prevent abuse and exploitation of MDWs by adopting the international ethical recruitment standard. They can play an important role to ensure the hired workers are recruited ethically by both the agencies in Hong Kong and the Countries of Origin. As the customers of the employment agencies, employers have good leverage to demand transparent and ethical recruitment practices from the selected agencies. Furthermore, through conducting on-going due diligence of agencies, employers could ensure agencies are always up to ethical standard and request the agencies rectify any recruitment related issues in a timely manner. Unfortunately, most current employers – especially new employers – are not aware of the importance of due diligence, the benefits of ethical recruitment to employers and their family, as well as how they can easily adopt ethical recruitment in practice. Therefore, it is essential to increase employers’ awareness and understanding about ethical recruitment and how they could take actions to ensure ethical recruitment happens.

    Objectives

    The project aims to develop attractive content, primarily for online distribution, to enhance the awareness and understanding of the importance of ethical recruitment among employers of migrant domestic workers in Hong Kong SAR, China.

    This online content will be used to primarily target current employers of migrant domestic workers; especially working women about 30-45 years old with child and elderly care duties at home. The secondary target audiences will be new and future employers of migrant domestic workers to more broadly include both men and women of working age.

    Scope of the Consultancy

    IOM is seeking to engage the services of a creative individual or agency with skills in graphic design, illustration and video production to develop attractive and eye-catching online audio-visual materials that can be widely shared to employers and future employers of migrant domestic workers through Facebook. The key messages of this online content will be developed and led by IOM. The articulation of the messages in audio-visual creative formats will be developed by the creative individual/agency. The online content will be made accessible to employers in both Chinese and English languages.

    The tentative key theme of the online content will be focused on the following areas: i) key actions to conduct due diligence of employment agencies; ii) the key principles of ethical recruitment; iii) the migration journey of migrant domestic workers. Creative content produced should include short videos (no more than 30 – 60 seconds) on each theme, with accompanying stills and infographics.

    The development of the online content will be conducted over a total period of 2-3 months, maximum. IOM therefore anticipates that the first draft of the online content will be developed in the first month in order to have sufficient time to review on the messages and presentation look and style. This will be done collaboratively between IOM and the graphic designer. The content will be finalized in second month of the project and the deliverables will be launched in the last month.

    The consultant will take the lead in the development of online content.

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