Digital Fundraising Services (6 categories)

Item Description:

The United Nations Children’s Fund (UNICEF) was created by the United Nations General Assembly on 11 December 1946, to provide emergency food and healthcare to children in countries that had been devastated by World War II. In 1950, UNICEF’s mandate was extended to address the long-term needs of children and women in developing countries everywhere. In 1953 it became a permanent part of the United Nations System, and the words “international” and “emergency” were dropped from the organization’s name, making it simply the United Nations Children’s Fund, retaining the original acronym, “UNICEF”.

UNICEF wishes to invite you to submit a proposal for Digital Fundraising services including the following six (6) categories:

1). Digital Fundraising & Engagement Strategy;
2). Digital Analytics & Conversion Rate Optimization;
3). Search Engine Marketing & Display Advertisement;
4). Email Marketing;
5). Social Media Advertisement Strategy;
6). Emerging Technologies in Digital Fundraising & Engagement => i). Block-chain, ii). Internet of Things, iii). Conversational Platforms, and iv). Immersive Experiences.

RFPS-2018-181251 – Summary Page.pdf